Shanghai World Expo Exhibition & Convention Center (SWEECC), Shanghai, China
Starts on May 27, 2024
Till May 29, 2024

ITB China The Marketplace for China’s Travel Industry

ITB China is the leading trade fair for China’s travel industry, bringing together over 10,000 exhibitors from over 120 countries and regions to showcase the latest products, technologies, and solutions for the development and promotion of China’s travel industry. It takes place annually at the Shanghai World Expo Exhibition & Convention Center in Shanghai, China.

Key Highlights of ITB China:

  • A comprehensive showcase of travel products and services: Discover the latest innovations in travel destinations, accommodations, transportation, travel technology, and related services from leading suppliers and operators from around the world.
  • Networking opportunities with industry leaders: Connect with potential partners, customers, investors, and government officials to expand your business network in China’s travel sector.
  • Educational seminars and workshops: Gain insights from industry experts on the latest trends, best practices, and emerging challenges in China’s travel industry, including tourism policy, destination marketing, and travel technology innovation.
  • Country pavilions: Explore the travel offerings of specific countries and regions, showcasing their unique strengths and attractions.
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